I’m Chad Gravallese, creator of ArrowLight. I’m a freelancer coach, career development trainer, filmmaker and communication architect.
What’s a communication architect?!
I help you design and implement your own personal communication system that helps you build your network from the inside out, so you can achieve your goals. Since you have to get through people to get to where you want to be, I teach you how to communicate and connect your way to better traction in your career.
Some people avoid connection and others force it. For a while, I avoided it. I will help you find that sweet spot in the middle.
Where does filmmaking come into all of this?
I grew up with a passion for the movies. I was the kid who always carried around a video camera and I roped my friends and family into countless films. When I grew up, I finally graduated from silly kids spy movies to more serious stories that start conversations about the human experience. I love how effectively story can teach and inspire people. Many films have inspired me and so I now use video as one of my primary teaching methods. I love what you can put into focus through a lens. Now I enjoy helping people focus their personal lens on the things that will bring them professional success.
After college I worked as a freelance video producer for online education businesses. I helped connect influencers to their audience with a camera. Most of the businesses I served with my filmmaking were providing education to people within the health and wellness or personal development industry. Being surrounded by great teachers who were helping people improve their lives, played a part in inspiring me to start my own online education company.
What’s my story?
I struggled for a while to get my freelance business off the ground. My lack of connection with people is what really held me back.
I gave up after the first attempt at freelancing and went back to a salary job for a year. Then I realized that freelancing was the only way I could be fully happy in my career. So, after much debate, I made a second attempt. This time I prioritized my communication and time management skills over anything else… and it worked. By worked I mean, earning enough income to support my family, that was stable and predictable, while also having work/life balance, control over my time and very low stress. It took me 2 years of trial and error to figure it out. Now I want to help you get there faster.
And the communication piece was a significant one for me because all growing up, I was not a good communicator. I struggled to talk and listen. I was shy. I valued a couple of close relationships but didn’t want to waste energy going out of my way to meet new people. I saw it as a “waste” because I didn’t value connection. Now connection is the core of ArrowLight.
I’m still an introvert…and I’m an extrovert. In my world there is no such thing as introverts and extroverts, there are just people who either value connection and seek it authentically, or force it or avoid it. But we all have unique styles in how we connect. I’m not the loudest person at the party and never will be, but I now love and seek human connection. And deep down EVERYONE needs and wants connection and relationships to be happy, but some, like I was, have told themselves a faulty story that they don’t need people.
When I had made that second attempt at freelancing, in order to overcome my communication weaknesses, I ran out of my comfort zone, found mentors, read books, went to trainings, developed some new skills and I found my voice. Then my videography career took off. Now I want to help freelancers who are struggling like I did, find their voice in their career. Finding your voice isn’t about overcoming shyness (even though part of that was true for me). It’s about finding your place and feeling confident in where you’re at and where you’re heading.
Now as I’m building my new business ArrowLight, I’m realizing all over again how vital connections with people are in creating anything. All the people I’m connecting with along my journey are co-creators in my business and career. I'm grateful for them and they all get credit.
Right now, I’m a young Dad who is in the middle of figuring this life thing out. You’re in the middle of your story too. I want to hear about it. I want to have a conversation with you, so we can help each other find our place in this world.